Building and, more particularly, cementing a strong relationship between consumers and retail format is a major goal that any retail chain attempts to achieve through its marketing strategy. By resorting to various procedures and tools, the management of any retail brand seeks to develop in the...

Faced with an array of scandals and challenges caused by environmental pollution and exploitation of workers, apparel retailers are often compelled to re-think their strategies in compliance with environmental governance, and to implement specific measures aimed at environmental protection and...

Shopping cards as well as customers' clubs related to retailers are often investigated in literature. While the perception and the effects of those marketing instruments have been often discussed in western countries, there is a lack of studies for eastern European countries. The present study...

Counterfeiting and piracy have emerged as a not inconsiderable phenomenon on the world market because it presents a major peril to the national security, the legal businesses, and even to the economic development and the advancement of society. The scourge of counterfeiting represents today an...

A major challenge for any company, regardless of its field of activity, is related to the considerable improvement of financial indicators that determine its activity, such as: market share, turnover, sales volume and value, number of customers, etc. In generating these quantitative indicators,...

The behavior of organic products consumer's is strongly influenced by the direct or indirect action of several objectives (price, quality, income, evolution of quantitative or value sales, buying power), but especially subjective factors (social class, prescriptions, education and particularly...

Sustainability is a pressing concern and a constant challenge for the contemporary society, being carefully monitored by individuals and diligently implemented by companies within their business strategies. Companies increasingly resort to highlighting the characteristics and advantages of...

Faced with an array of scandals and challenges caused by environmental pollution and exploitation of workers, apparel retailers are often compelled to re-think their strategies in compliance with environmental governance, and to implement specific measures aimed at environmental protection and...

Recent changes of the environment and in the society have altered consumers' preferences and brought new concerns among local communities regarding environmental protection and organizations responsibility, the adoption of environmentally friendly strategies, as well as offering more sustainable...