International transfer and perception of retail formats : a comparison study in Germany and Romania
Bernhard Swoboda and Bettina Berg and Dan-Cristian Dabija
| Year of publication: |
2014
|
|---|---|
| Authors: | Swoboda, Bernhard ; Weimann, Bettina ; Dabija, Dan Cristian |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 31.2014, 2, p. 155-180
|
| Subject: | Format transfer | International retailing | Retail brand equity | Store attributes | Einzelhandel | Retail trade | Deutschland | Germany | Rumänien | Romania | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Vergleich | Comparison | Betriebsform | Retail format | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010345199