Zaman, Gheorghe; Valentina, Florea Nicoleta; Ionescu, … - In: Amfiteatru economic : an economic and business research … 24 (2022) 59, pp. 268-288
Customer relationship management (CRM) plays an important role in ensuring the success of companies. Attracting and retaining valuable, satisfied, and loyal customers are important goals of CRM. The aim of the paper is to highlight the crucial role of the relationship between companies and their...
