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To profit or not to profit? : the role of greed perceptions in consumer support for social ventures
Lee, Saerom; Bolton, Lisa E.; Winterich, Karen Page - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 853-876
Persistent link: https://www.econbiz.de/10011780572
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The moral disillusionment model of organizational transgressions : ethical transgressions trigger more negative reactions from consumers when committed by nonprofits
Hornsey, Matthew J.; Chapman, Cassandra M.; Mangan, Heidi; … - In: Journal of business ethics : JBE 172 (2021) 4, pp. 653-671
Persistent link: https://www.econbiz.de/10012617988
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Scaling social impact : marketing to grow nonprofit solutions
Nardini, Gia; Bublitz, Melissa G.; Butler, Caitlin; … - In: Journal of public policy & marketing 41 (2022) 3, pp. 254-276
Persistent link: https://www.econbiz.de/10013256505
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In pursuit of goodwill? : the cross-level effects of social enterprise consumer behaviours
Tsai, Juin-Ming; Hung, Shiu-Wan; Yang, Ting-Ting - In: Journal of business research : JBR 109 (2020), pp. 350-361
Persistent link: https://www.econbiz.de/10012238079
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The effect of social mission on service quality and brand image
Lin, Yi Hsin; Lin, Feng-Jyh; Wang, Kuo-Hsiung - In: Journal of business research : JBR 132 (2021), pp. 744-752
Persistent link: https://www.econbiz.de/10012581658
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A study on the consumer's intention to purchase a social enterprise's product
Lin, Yi Hsin; Lin, Feng-Jyh; Wang, Kuo-Hsiung; Tsai, … - In: European journal of international management : EJIM 16 (2021) 1, pp. 166-182
Persistent link: https://www.econbiz.de/10012610902
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Valuable insights into consumer values : the case of Latvian social enterprises
Casno, Kristine; Sloka, Biruta; Šķiltere, Daina - In: Contemporary issues in social science, (pp. 341-354). 2021
Persistent link: https://www.econbiz.de/10013174466
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Social entrepreneurial intentions among Generation Z : understanding the role of university support and awareness in India
Bulsara, Hemantkumar P.; Sharma, Latika - In: International journal of Indian culture and business … 30 (2023) 4, pp. 554-575
Persistent link: https://www.econbiz.de/10015064585
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The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator : focused study on nonprofit organizations in Ind...
Deb, Madhurima - In: International review on public and non-profit marketing 18 (2021) 3, pp. 387-401
Persistent link: https://www.econbiz.de/10012617327
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Healthcare : Market Dynamics, Policies and Strategies in Europe
Glowik, Mario (contributor) - 2015
This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as...
Persistent link: https://www.econbiz.de/10014482160