advertised entity. In the first experiment, we randomize the number of social cues present in word-of-mouth advertising, and … measure how responses increase as a function of the number of cues. The second experiment examines the effect of augmenting …

impact on the basis of an online experiment. For this purpose, 1,132 usable responses are gathered considering the smartphone … publicity ; online experiment …

and in-store purchases. We use a randomized field experiment on 3 million Yahoo! users who are also past customers of the …

-appeal products than for broad-appeal products. We examine this hypothesis empirically using field experiment data from a web site …

deferral or no purchase at all), often referred to as choice overload. In a field experiment with a major chocolate brand …

, causal relationship. We design and implement a randomized field experiment to investigate this issue. The field experiment … show that, after accounting for self-selection bias, multichannel customers are more profitable than they would be if they …

), “How Does Popularity Information Affect Choices? A Field Experiment.” …

-constrained, and analyze a second meta-experiment to highlight the difficulty of detecting interference bias when treatment …, or change buyers' consideration sets altogether. In this work, we measure and reduce bias due to interference in online … conduct cluster-randomized field experiments. We provide a lower bound on the magnitude of bias due to interference by …