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A framework for Facebook advertising effectiveness : a behavioral perspective
Wiese, Melanie
;
Martínez-Climent, Carla
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 76-87
Persistent link: https://www.econbiz.de/10012238028
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Improving societal benefit through transformative consumer research : a descriptive review
Zeng, Tian
;
Botella-Carrubi, Dolores
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014441427
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