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Konsumentenverhalten
Professional sports
16
Profisport
16
Sportmarketing
14
Sports
14
Sports marketing
14
Sport
12
Football
11
Fußball
9
Management
9
Sport organization
7
Sportorganisation
7
Brand management
5
Markenführung
5
Welt
5
World
5
Brand image
4
Consumer behaviour
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Globalisierung
4
Globalization
4
Markenimage
4
Organisation
4
Organization
4
Social Web
4
Social web
4
Sponsorship
4
Sport policy
4
Sportpolitik
4
Internet marketing
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
Social media
3
Sponsoring
3
Sport management
3
Sportmanagement
3
Sports economics
3
Sportökonomik
3
Strategic management
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Tourismus
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English
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Chadwick, Simon
4
Anagnostopoulos, Christos
2
Parganas, Petros
2
Aeron, Varid
1
Anagrostopoulos, Christos
1
Fenton, Alex
1
Guimarães, Guilherme
1
Kolyperas, Dimitrios
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Parry, Keith D.
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Sparks, Leigh
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Entrepreneurial Innovation : Strategy and Competition Aspects
1
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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"You'll never tweet alone": managing sports brands through social media
Parganas, Petros
;
Anagrostopoulos, Christos
;
Chadwick, Simon
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
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2
Applying a communicating vessels framework to CSR value co-creation : empirical evidence from professional team sport organizations
Kolyperas, Dimitrios
;
Anagnostopoulos, Christos
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 702-719
Persistent link: https://www.econbiz.de/10011645897
Saved in:
3
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
4
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
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