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Lead-User-Identifikation in virtuellen Communities am Beispiel des Frosta-Blogs
Casper, Constance; Reichert, Irmingard - 2008
Persistent link: https://www.econbiz.de/10003803809
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Konsumentenforschung in Web 2.0 : quantitative Analyse digitaler Kundenmeinungen am Beispiel der Mobiltelefonindustrie
Decker, Reinhold; Gnibba-Yukawa, Kumiko - 2008
Persistent link: https://www.econbiz.de/10003863257
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Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H. (ed.); Rösger, Jürgen (contributor);  … - 2013
Persistent link: https://www.econbiz.de/10009700367
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Marketing in Online-Communities : virtuelle Welten und soziale Netzwerke
Brudler, Benjamin - 2010
Persistent link: https://www.econbiz.de/10009130023
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Web 2.0-Potenziale im strategischen Marketing
Grabenströer, Nadja - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013445925
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Walk the talk : measuring green preferences with social media data
Rock, Bram de; Le Henaff, Florine - 2023
We created a unique data set based on social media data by collecting and geo-localising all the tweets of 54 thousand Swedish citizens from January 2019 to June 2019. This allows us to construct an attractive individual-level measure of preferences for pro-environmental behavior. We demonstrate...
Persistent link: https://www.econbiz.de/10014419234
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Walk the talk: measuring green preferences with social media data
Rock, Bram de; Le Henaff, Florine - 2023
Persistent link: https://www.econbiz.de/10014391531
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Politische Konsumentinnen im Social Web : Praktiken der Vermittlung zwischen Bürger- und Verbraucheridentität
Witterhold, Katharina - 2017
Persistent link: https://www.econbiz.de/10011544802
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Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing
Wenzel, Melanie - 2016
Persistent link: https://www.econbiz.de/10011453592