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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata; Tkaczynski, Aaron; Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 55 (2016) 4, pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
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Segmenting online shoppers : a study of consumers' web portal selection motivations for e-shopping
Prashar, Sanjeev; Vijay, T. Sai; Parsad, Chandan - In: Asian Academy of Management journal : AAMJ 21 (2016) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10011664992
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Consumer research with big data : applications from the Food Demand Survey (FooDS)
Lusk, Jayson L. - In: American journal of agricultural economics 99 (2017) 2, pp. 303-320
Persistent link: https://www.econbiz.de/10011761228
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Customer-based perceptual map as a marketing intelligence source
Daabes, Ajayeb S. Abu; Kharbat, Faten F. - In: International journal of economics and business research 13 (2017) 4, pp. 360-379
Persistent link: https://www.econbiz.de/10011740419
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Clustering mixed-type player behavior data for churn prediction in mobile games
Perišić, Ana; Pahor, Marko - In: Central European journal of operations research 31 (2023) 1, pp. 165-190
Persistent link: https://www.econbiz.de/10013536081
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Understanding users' perceptions of security in mobile devices using the two-step cluster analysis
Agu, Nelson Tochukwu; Chukwuere, Joshua Ebere; … - In: International journal of business information systems : … 44 (2023) 1, pp. 81-101
Persistent link: https://www.econbiz.de/10014436485
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Text mining of Internet content : the bridge connecting product research with customers in the digital era
Shivashankar, S.; Ravindran, B.; Raghavan, N. R. Srinivasa - In: Product research : the art and science behind …, (pp. 231-242). 2009
Persistent link: https://www.econbiz.de/10003977256
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Harnessing consumer reviews for marketing intelligence : a domain-adapted sentiment classification approach
Yang, Chin-Sheng; Chen, Cheng-Hsiung; Chang, Pei-chann - In: Information systems and e-business management : ISeB 13 (2015) 3, pp. 403-419
Persistent link: https://www.econbiz.de/10011373612
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An interdisciplinary method for brand association research
Ranfagni, Silvia; Guercini, Simone; Camiciottoli, … - In: Management decision : MD 52 (2014) 4, pp. 724-736
Persistent link: https://www.econbiz.de/10010386767