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This study examines sustainable food consumption in China and India, based on online consumer survey data. It explores …
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The aim of this paper is to explore the role of green self-identity and self-congruity with green food products in predicting consumers’ sustainable food consumption behaviour. Previous research suggests that there is a relationship between individuals’ self-identity and the consumption of...
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environmental sustainability. The eco-innovative market has a great potential to grow and become more competitive, although some … competitive and profitable, and innovation and environmental sustainability can be used as an alternative to mitigate …
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Today’s global food production and consumption often stand in sharp contrast to the objectives of sustainable development. Sustainable food products, characterised by higher environmental or ethical standards than conventional equivalents, are therefore an essential mean of addressing this...
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