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What matters to store Brand Equity? : an approach to Spanish large retailing in a downturn context
Calvo-Porral, Cristina; Martínez Fernández, Valentín … - In: Investigaciones europeas de Dirección y Economía de … 19 (2013) 3, pp. 136-146
-line questionnaire to customers of store brands residing in Spain, obtaining a total amount of 362 valid responses regarding the Spanish …
Persistent link: https://www.econbiz.de/10011957434
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Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge
Cavallo, Alberto; Kryvtsov, Oleksiy - National Bureau of Economic Research - 2024
We study how within-store price variation changes with inflation, and whether households exploit it to attenuate the inflation burden. We use micro price data for food products sold by 91 large multi-channel retailers in ten countries between 2018 and 2024. Measuring unit prices within narrowly...
Persistent link: https://www.econbiz.de/10014576655
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Supermarket Key Attributes and Location Decisions : A Comparative Study between British and Spanish Consumers
Colomé, Rosa; Serra, Daniel - 2000
) and Barcelona (Spain) …
Persistent link: https://www.econbiz.de/10014151735
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Zur Messung der Kundenzufriedenheit mit Kfz-Reparaturen : Arbeitsbericht
Standop, Dirk; Hesse, Hans-Werner - 1985
Persistent link: https://www.econbiz.de/10000705997
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Mehrmarkenhandel in der Automobilbranche : eine Betrachtung aus Kundensicht
Muth, Hendrik - 2008
Persistent link: https://www.econbiz.de/10003726684
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The use of integrated method of the Fishbein's attitude model and customer-oriented requirements to improve e-customer behavior and attitue (case study : automobile vending system...
Sanayei, Ali; Shafeai, Reza - In: Journal of international marketing and marketing research 34 (2009) 3, pp. 115-128
Persistent link: https://www.econbiz.de/10003887282
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Alternative measures of price perceptions : implications for service evaluation models
Nejad, Mohammad G.; Evans, Robert D. <Jr.>; Babakus, Emin - In: Services marketing quarterly 30 (2009) 4, pp. 397-417
Persistent link: https://www.econbiz.de/10003900873
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Darauf kommt es bei Verkauf und Service an! : Entscheidungsprozesse vor und nach dem Automobilverkauf ; Studie
Wagner, Erwin (contributor) - MultiPart Garantie AG <Ringsheim>; MultiPart Garantie AG - 2006
Persistent link: https://www.econbiz.de/10003477552
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Preis-Promotions im Automobilverkauf
Zerres, Christopher - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003939860