Alternative measures of price perceptions : implications for service evaluation models
Year of publication: |
2009
|
---|---|
Authors: | Nejad, Mohammad G. ; Evans, Robert D. <Jr.> ; Babakus, Emin |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 30.2009, 4, p. 397-417
|
Subject: | Kfz-Gewerbe | Automotive services industry | Preis | Price | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
-
Müller, Holger, (2006)
-
Dem Traumfahrzeug der Kunden auf der Spur
Cechini, Jekaterina, (2007)
-
Perception of Passengers about Auto Services in Agartala
Deb, Rajat, (2016)
- More ...
-
Influentials and influence mechanisms in new product diffusion : an integrative review
Nejad, Mohammad G., (2014)
-
Success factors in product seeding : the role of homophily
Nejad, Mohammad G., (2015)
-
Consumer, investor, and combined reactions following product-harm crises
Evans, Robert D. <Jr.>, (2015)
- More ...