Students in higher education institutions (HEIs) develop perceived value related to their academic services. While many studies have suggested some antecedents of perceived values, the interactions between fairness, quality of services, and the context in which the service occurs still received...

This study aims to identify middle-class consumers’ habits in four countries during the pandemic of 2020, with special attention to analogous consumers’ reactions to extraordinary circumstances during the recession of 2008. Furthermore, this study tried to detect the impact of the pandemic...

Purpose - This study aims to investigate the motives of mobile payment adoption from both customers’ and retailers’ perspectives in Sri Lanka during the COVID-19 pandemic period. It also aims to compare the motives of mobile payment adoption across rural and urban contexts....