Marketers are guided by a longstanding mantra: Consumers preferences are king. In many ways, to be the best marketer is to create products and services that are directly aligned with consumer preferences. This paper focuses on the potential ethical issues associated with blindly catering to...

Boycotting in response to corporations making political or social statements is an ever-increasing phenomenon. While some have argued that boycotting is an impermissible form of consumer behavior, this article argues that boycotting should be considered a form of ethical consumerism....