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Language Attitudes and L2 Moti...
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Konsumentenverhalten
Südkorea
21,445
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21,280
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9,538
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Thurasamy Ramayah
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Koch, Alexander K.
7
Nafziger, Julia
7
Asmat Nizam Abdul Talib
6
Baber, Hasnan
6
Chung, Chul
6
Fon Sim Ong
6
Han, Heesup
6
Ko, Eunju
6
Kronrod, Ann
6
Mad Nasir Shamsudin
6
Tan, Andrew K. G.
6
Zainalabidin Mohamed
6
Amin, Hanudin
5
Golnaz Rezai
5
Grinstein, Amir
5
Jihad Mohammad
5
Jung, Kwon
5
Lee, Choong-Ki
5
Mahdzan, Nurul Shahnaz
5
Nayga, Rodolfo M.
5
Ndubisi, Nelson Oly
5
Norbayah Mohd Suki
5
Packard, Grant
5
Seo, Sunhee
5
Syed Shah Alam
5
Wathieu, Luc
5
Yi, Youjae
5
Yoon, Sukki
5
Abdul Rahim Abdul Rahman
4
Amin Mahir Abdullah
4
Berger, Jonah
4
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4
Ding Hooi Ting
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Asia Pacific journal of marketing and logistics
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Journal of Islamic marketing
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International journal of hospitality management
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Psychology & marketing
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Journal of fashion marketing and management
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Journal of travel and tourism marketing
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Journal of Asian finance, economics and business : JAFEB
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Tourism management : research, policies, practice
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Cogent business & management
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Journal of international trade & commerce
11
Journal of global marketing
10
Technological forecasting & social change : an international journal
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Young consumers : insight and ideas for responsible marketers
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International journal of sport management and marketing : IJSMM
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of consumer research : JCR ; an interdisciplinary journal
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
International journal of contemporary hospitality management
8
Journal of international food & agribusiness marketing : JIFAM
8
The journal of consumer marketing
8
International journal of advertising : the quarterly review of marketing communications
7
International journal of consumer studies
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Journal of food products marketing
7
Journal of global information management : an official publication of the Information Resources Management Association
7
Taylor's business review / Taylor's Business School, Taylor's University Sdn Bhd : TBR ; a contemporary business journal
7
The international journal of bank marketing : IJBM
7
The journal of brand management : an international journal
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The journal of services marketing
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Asia Pacific business review
6
Energy economics
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European journal of marketing : EJM
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International journal of bank marketing
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International journal of business information systems : IJBIS
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International journal of islamic marketing and branding
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ECONIS (ZBW)
1,403
EconStor
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OLC EcoSci
1
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1
Advertising in a foreign
language
or the consumers' native
language
?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
2
Language
learners' behaviour at multinational companies
Szabó, Szilvia
- In:
Oradea journal of business and economics
5
(
2020
)
1
,
pp. 97-105
Persistent link: https://www.econbiz.de/10012404507
Saved in:
3
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
4
The role of
language
, appearance, and smile on perceptions of authenticity versus rapport
Baker, Melissa A.
;
Kim, Kawon Kathy
- In:
International journal of hospitality management
74
(
2018
),
pp. 171-179
Persistent link: https://www.econbiz.de/10011924646
Saved in:
5
Creating an effective code-switched ad for monolinguals : the influence of brand origin and foreign
language
familiarity
Lin, Ying-Ching
;
Wang, Kai-Yu
;
Hsieh, Jun-Yi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 613-631
Persistent link: https://www.econbiz.de/10011849206
Saved in:
6
The role of market and product category characteristics in local versus foreign
language
branding in Latin America
Farías, Pablo
;
Torres, Luis
- In:
Management decision
60
(
2022
)
5
,
pp. 1492-1510
Persistent link: https://www.econbiz.de/10013349974
Saved in:
7
Foreign
language
courses for a better inclusion in the labour market : professors' perceptions
Măduța, Gyongyver
- In:
Romanian economic and business review
17
(
2022
)
4
,
pp. 7-16
Persistent link: https://www.econbiz.de/10014279413
Saved in:
8
Use of Google trends in determining Romanian public opinion towards English
language
courses
Măduța, Gyongyver
- In:
Romanian economic and business review
18
(
2023
)
1
,
pp. 41-46
Persistent link: https://www.econbiz.de/10014287631
Saved in:
9
The Korean
language
and the effects of its honorifics system in advertising : deferential vs. informal speech as regulatory prime on persuasive impact
Han, Jin K.
;
Sohn, Yong Seok
;
Yoo, Kun Woo
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011312171
Saved in:
10
Influence of
language
of packaging labels on consumers' buying preferences
Ho, Han Chiang
;
Chiu, Candy Lim
;
Jiang, Dai
;
Shen, Jiale
; …
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
4
,
pp. 435-461
Persistent link: https://www.econbiz.de/10012243337
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