Influence of language of packaging labels on consumers' buying preferences
Han-Chiang Ho, Candy Lim Chiu, Dai Jiang, Jiale Shen and Hong Xu
| Year of publication: |
2019
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|---|---|
| Authors: | Ho, Han Chiang ; Chiu, Candy Lim ; Jiang, Dai ; Shen, Jiale ; Xu, Hong |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 25.2019, 4, p. 435-461
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| Subject: | buying preference | coffee beverage | Foreign language | packaging label | promotion | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Sprache | Language | Präferenztheorie | Theory of preferences | Verpackung | Packaging | Produktinformation | Product information |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2019.1572562 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012243337