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Behavioral and lifestyle influences on reported calorie intake : a latent class model
Popovich, Deidre - In: The journal of consumer marketing 34 (2017) 3, pp. 214-225
Persistent link: https://www.econbiz.de/10011694828
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Intermediate choice lists : how product attributes influence purchase likelihood in a self-imposed delay
Popovich, Deidre; Hamilton, Ryan - In: Journal of retailing 97 (2021) 2, pp. 251-266
Persistent link: https://www.econbiz.de/10012648997
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Behavioral and Lifestyle Influences on Reported Calorie Intake : A Latent Class Model
Popovich, Deidre - 2018
Purpose – The purpose of this paper is to study the behavioral and lifestyle influences on reported calorie intake. Marketing segmentation techniques applied to self-reported food consumption can offer benefits to both health policy and marketing research.Design/methodology/approach – The...
Persistent link: https://www.econbiz.de/10014033167
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The impact of nutrition labeling on consumer perceptions of wine
Popovich, Deidre; Velikova, Natalia - In: Journal of consumer marketing 40 (2023) 6, pp. 748-757
Persistent link: https://www.econbiz.de/10014332333
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When the brand is your bread and butter : review, synthesis, and directions for future exploration of salespeople-brand relationships
Beeler, Lisa; Rouziou, Maria; Gyomlai, Moumita Das - In: Journal of personal selling & sales management : JPSSM 43 (2023) 4, pp. 270-288
Persistent link: https://www.econbiz.de/10014447831
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Cause beneficial or cause exploitative? : using joint motives to increase credibility of sustainability efforts
Wallach, Karen Anne; Popovich, Deidre - In: Journal of public policy & marketing 42 (2023) 2, pp. 187-202
Persistent link: https://www.econbiz.de/10014228909
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The quality improvement customers didn't want
Iacobucci, Dawn - In: Marketing through minefields, (pp. 121-160). 2008
Persistent link: https://www.econbiz.de/10003813888
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A chronology of health care marketing research
Iacobucci, Dawn - 2019
Persistent link: https://www.econbiz.de/10012171435
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Service branding
Ostrom, Amy L.; Iacobucci, Dawn; Morgan, Felicia N. - In: Kellogg on branding : the marketing faculty of the …, (pp. 186-200). 2005
Persistent link: https://www.econbiz.de/10003285391
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Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10008702776