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Konsumentenverhalten
Consumer behaviour
37
E-commerce
16
Electronic Commerce
16
Theorie
14
Theory
14
Einzelhandel
10
Online retailing
10
Online-Handel
10
Retail trade
10
USA
9
United States
9
Internet
8
Preismanagement
7
Pricing strategy
7
Marktforschung
6
Bayes-Statistik
5
Bayesian inference
5
Distribution channel
5
Internet marketing
5
Online-Marketing
5
Preis
5
Price
5
Search theory
5
Suchtheorie
5
Vertriebsweg
5
Fashion
4
Game theory
4
Information behaviour
4
Informationsverhalten
4
Market research
4
Mode
4
Preiswettbewerb
4
Price competition
4
Product quality
4
Produktqualität
4
Retailing
4
Spieltheorie
4
Vereinigte Staaten
4
Welt
4
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Online availability
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Undetermined
10
Free
9
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Article
26
Book / Working Paper
11
Type of publication (narrower categories)
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Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatz im Buch
2
Book section
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Systematic review
1
Working Paper
1
Übersichtsarbeit
1
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Language
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English
37
Author
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Ratchford, Brian Thomas
24
Ratchford, Brian T.
10
Aravindakshan, Ashwin
3
Kamakura, Wagner A.
3
Namin, Aidin
3
Acquisti, Alessandro
2
Agrawal, Jagdish
2
Bell, David R.
2
Cui, Tony Haitao
2
Gupta, Pola
2
Haines, George H.
2
Jiang, Juncai
2
Kahn, Barbara E.
2
Kannan, P. K.
2
Luo, Lan
2
Meyer, Robert J.
2
Naik, Prasad A.
2
Norton, Michael I.
2
Prasad, Ashutosh
2
Singh, Vishal P.
2
Soysal, Gonca
2
Soysal, Gonca P.
2
Talukdar, Debabrata
2
Vosgerau, Joachim
2
Zauberman, Gal
2
Zentner, Alejandro
2
Berger, Ida E.
1
Bhatnagar, Amit
1
Bruce, Norris
1
Carr, Stephen
1
Dehdashti, Yashar
1
Fogarty, John
1
Fox, Edward J.
1
Gauri, Dinesh Kumar
1
Grewal, Dhruv
1
Hejazi Nia, Meisam
1
Horowitz, Joel L.
1
Howerton, Eric
1
Huang, Dongling
1
Janakiraman, Ramkumar
1
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Published in...
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Journal of retailing
4
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Foundations and trends in marketing : FTMKT
1
Handbook of pricing research in marketing
1
International journal of electronic commerce : IJEC
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing analytics : JMA
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing in a digital world
1
Marketing letters : a journal of research in marketing
1
Operations research
1
Review of marketing science
1
Working paper / European Institute for Advanced Studies in Management
1
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ECONIS (ZBW)
37
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37
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1
Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
Saved in:
2
How does awareness evolve when advertising stops? : the role of memory
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 315-326
Persistent link: https://www.econbiz.de/10009305516
Saved in:
3
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
4
Consumer choice behavior : review and synthesis
Ratchford, Brian Thomas
-
1978
Persistent link: https://www.econbiz.de/10000717931
Saved in:
5
The impact of digital innovations on marketing and consumers
Ratchford, Brian Thomas
- In:
Marketing in a digital world
,
(pp. 35-61)
.
2019
Persistent link: https://www.econbiz.de/10012123415
Saved in:
6
Consumer search and pricing
Ratchford, Brian Thomas
- In:
Handbook of pricing research in marketing
,
(pp. 91-107)
.
2009
Persistent link: https://www.econbiz.de/10003819669
Saved in:
7
Consumer search behavior and its effect on markets
Ratchford, Brian Thomas
-
2008
Persistent link: https://www.econbiz.de/10003878107
Saved in:
8
Estimating the efficiency of consumer choices of new automobiles
Gupta, Pola
- In:
Journal of economic psychology : research in economic …
13
(
1992
)
3
,
pp. 375-397
Persistent link: https://www.econbiz.de/10001132246
Saved in:
9
On estimating market efficiency
Ratchford, Brian Thomas
- In:
Journal of consumer policy : consumer issues in law, …
15
(
1992
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10001137450
Saved in:
10
Measuring market efficiency and welfare loss
Kamakura, Wagner A.
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
3
,
pp. 289-302
Persistent link: https://www.econbiz.de/10001068350
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