Globalization has led to exciting new business opportunities around the globe. Still, national and cultural boundaries have not evaporated into a "borderless world". Several studies have identified so-called liabilities of foreignness that arise from a lack of embeddedness and roots in the host...

This article investigates the problem of Polish and South Korean Millennials' consumer behaviour on the e-commerce market. There were arguments about whether Generation Y members as Digital Natives are rather a coherent or diversified cohort of consumers. They were raised in the culturally...

The positive image of organic products among consumers has grown gradually. Today, this image is based on a number of researches and studies conducted by specialized government bodies and private organizations and research institutes that show that these products offer, in terms of their...

Currently, most markets are characterized by high competition among shopping centers. Under these circumstances, the evolution in the competitiveness and performance of the centers is increasingly linked to the success in the innovation of current activities, which is aimed at improving their...

Word of mouth (WOM) information have become an integral part of consumer decision-making and have revitalized investigations of a social phenomenon to serve marketing objectives. This study addresses the fast-growing yet diverse WOM literature with its heterogeneous background. An objectified...

Chinese citizens are increasingly using WeChat, the most popular instant messaging app. With the growth and popularity of mobile terminals and mobile payment technology, WeChat payment has become the primary choice for more and more people to pay for their daily travel, shopping, and payment,...

This article analyzes the dissatisfaction of Brazilian consumers through complaints related to purchases made in physical and online stores between 2019 and 2022. The open database of consumer complaints on the Portal Consuidor.gov.br was utilized, along with descriptive statistics, to explore...

This study aims to find out how the website's design, the quality of the information, security, responsiveness, and trust all affect customer satisfaction in the context of e-Commerce website of home product users in the Thai population. The objectives of this study are to investigate web...

With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment, service, etc. Using a great variety of these...

The ever-increasing prominence of social media platforms demonstrates the level of engagement of Indian luxury consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status consumption on luxury brand purchase intentions in the Indian...