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Assessing market for multi-national corporations at Nigeria's bottom of the pyramid : hints from consumer behaviour
Adebayo, Nathaniel Adeyemi - In: International journal of management, economics and … 2 (2013) 3, pp. 157-186
MNCs at Nigeria's BoP. The primary data for this study were collected using Questionnaires administered to consumers in … South Western Nigeria. The secondary data used were obtained from the National Bureau of Statistics Surveys; 2009 … regression analysis on determinants of consumption at Nigeria's Bottom of the Pyramid. Findings of the study were mostly in …
Persistent link: https://www.econbiz.de/10009793754
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Neuromarketing : The Journey to Better Consumer Understanding
Nyoni, Thabani - 2017
The idea that consumers are rational decision makers, who carefully consider options when making a decision about a certain phenomenon, will soon phase out! Believe it or not. In a bid to better understand the consumer, a myriad of economists still waste their precious time on “not-so-deep”...
Persistent link: https://www.econbiz.de/10012955334
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Consumer Studies in the 21st Century : A Bibliometric Case Study
Mukhopadhyay, Mayukh - 2021
International Journal of Consumer Studies (IJCS) has gradually evolved into a journal of international repute that publishes progressive and tested theories on a range of topics related to consumer research. After two decades in the 21st century, this article takes stock of the advances...
Persistent link: https://www.econbiz.de/10013226105
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Critical Review of Sustainability in Online Shopping
Freund, Annette; Jajalo, Brankica; Koehler, Manuela; … - 2023
Global warming forces consumer and corporate activities towards sustainability. During Covid-19, online shopping relevance also increased significantly. Anyway, there is no present research critically reviewing sustainability in online shopping directly. This research gap is filled with a...
Persistent link: https://www.econbiz.de/10014344785
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Social status and the consumption of highly processed foods in Nigeria
Mekonnen, Daniel Ayalew; Achterbosch, Thom; Ruben, Ruerd - In: Q open : a journal of agricultural, climate, … 3 (2023) 1, pp. 1-19
household food choices. Based on the nationally representative Nigeria General Household Panel Surveys and using fixed effects …
Persistent link: https://www.econbiz.de/10014423408
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Language learners' behaviour at multinational companies
Szabó, Szilvia - In: Oradea journal of business and economics 5 (2020) 1, pp. 97-105
Persistent link: https://www.econbiz.de/10012404507
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Cross-border online shopping of Polish consumers and cross-border online sales of Polish companies as examples of the processes of the markets internationalisation
Mącik, Radosław - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 185-194
Persistent link: https://www.econbiz.de/10011985686
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Dual consumer-organisation identification in international alliances and partnerships : consumers’ supportive intentions towards local and foreign firms
Wilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy - In: Journal of strategic marketing 26 (2018) 7, pp. 551-567
Persistent link: https://www.econbiz.de/10011976361
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Consumers, transnational corporations and development
Wheelwright, Edward Lawrence (contributor) - 1986
Persistent link: https://www.econbiz.de/10000705209