The fundamental studies of consumer behaviour establish the groundwork for quantitative studies that examine both the theories that already exist and the latest trends in consumer behaviour. The study focuses on how consumers decide what to buy and how they make those decisions. The purpose of...

Purpose: The study's major goal is to determine the impact of covid 19 and identify the factors which influence consumer online and offline buying behaviour in South Asian nations during the Covid 19 crisis.Design/methodology/approach: To achieve the goals, a review of conceptual and empirical...