Blue ocean strategy seeks to turn strategic management on its head by replacing ‘competitive advantage’ with ‘value innovation’ as the primary goal where firms must create consumer demand and exploit untapped markets. Empirical analysis has been focused on case study evidence and so...

Objective: The objective of the article is to adopt the theory of planned behaviour to explore how ChatGPT adoption in entrepreneurship can inspire individuals' intentions to become digital entrepreneurs underlying the nuanced mediation mechanism of psychological and cognitive constructs...

Do customers increase or decrease their spending in response to the introduction of an informational website? To answer this question, this study considers the effects of the introduction and use of an informational website by a large national retailer on offline customer buying behavior. More...

Under the rise of network group-buying, consumers can form groups of strangers through the Internet, under the leadership of an coordinator, to integrate internal opinions and negotiate with vendors. Therefore, the coordinator gradually becomes a business. In this newly developed business, the...

This paper examines the persuasive effects of images in the context of online peer-to-peer micro-finance. The theoretical framework based in self- presentation and impression management relates micro-entrepreneurs' loan-request image choices to lending decisions and lenders' perceptions of the...

Financial Technology Companies are gaining popularity and becoming more relevant within financial services industries worldwide. This growth can be encouraged by the EY FinTech Adoption Index, which indicates a global average FinTech Adoption of 33.0% in 2017. With regard to Financial Technology...

This research represents an effort to fill the gap between brand development studies focusing expressly on Western brands and their markets and culture-specific global brand development in emerging markets, such as China. Case studies are presented of two Chinese brands, Shanghai Tang and Shang...

China's growing consumption is a policy objective (CCCPC, 2016), and commercial success for online retailers, such as Alibaba (Lucas, 2017) that serve China's large number of netizens. Within China's thriving social media, WeChat is a world leading innovator (Yu, 2017). With innovation of its...

The application of integrated marketing communications has become an imperative nowadays. Companies try to impose themselves on the market and win over customers and also keep them. Integrated marketing communications are a key element in the company's modern efforts to build long-term customer...

Technology capacity and innovations conflate notions of private and public spaces; the latter today incorporate the Internet “lane,” while private spaces seek access to that pathway. Merchants and their landlords seemingly find themselves in a paradox. They must embrace consumer technology...