The impact of integrated marketing communication on customer behavior
Year of publication: |
2021
|
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Authors: | Blazheska, Daliborka ; Ristovska, Natasha ; Klimoska, Angela Milenkovska |
Published in: |
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe. - Skopje : [Verlag nicht ermittelbar], ISSN 1857-6982, ZDB-ID 2616961-7. - Vol. 12.2021, 1, p. 40-50
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Subject: | Integrated marketing communications | customers behavior | companies | competitive advantage | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/281890 [Handle] |
Classification: | M30 - Marketing and Advertising. General ; M13 - Entrepreneurship |
Source: | ECONIS - Online Catalogue of the ZBW |
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