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Konsumentenverhalten
China
122,873
Indien
117,673
India
95,126
Russland
57,065
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46,715
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36,616
OECD-Staaten
30,177
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28,011
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17,691
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17,013
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16,647
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13,423
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12,183
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12,031
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11,918
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10,962
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10,504
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10,502
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10,286
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9,663
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9,508
Wirtschaftspolitik
9,247
USA
9,229
United States
8,737
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8,704
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8,473
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8,385
Globalization
8,234
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8,114
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7,972
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7,666
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6
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159
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135
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135
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90
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90
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59
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42
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37
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37
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19
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18
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14
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Khare, Arpita
58
Phau, Ian
35
Loureiro, Sandra Maria Correia
34
Han, Heesup
27
Ko, Eunju
27
Melewar, T. C.
26
Sarkar, Abhigyan
24
Bang, Nguyen
23
Chawla, Deepak
23
Japutra, Arnold
21
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Hollebeek, Linda D.
20
Keller, Kevin Lane
20
Paul, Justin
20
Veloutsou, Cleopatra
20
Sondhi, Neena
19
Sarkar, Juhi Gahlot
18
Wang, Cheng Lu
18
Wiedmann, Klaus-Peter
18
Kumar, Vikas
17
MacInnis, Deborah J.
17
Belk, Russell W.
16
Dawes, John
16
Fetscherin, Marc
16
Park, Jungkun
16
Pelsmacker, Patrick de
16
Rahman, Zillur
16
Valette-Florence, Pierre
16
Dens, Nathalie
15
Ekinci, Yuksel
15
Grunert, Klaus G.
15
Khan, Imran
15
Roy, Subhadip
15
Vrontis, Demetris
15
Chan, Kara
14
Das, Gopal
14
Dwivedi, Yogesh Kumar
14
Gázquez-Abad, Juan Carlos
14
Huber, Frank
14
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OECD
24
National Bureau of Economic Research
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International Energy Agency
20
Springer Fachmedien Wiesbaden
14
Information Resources Management Association
6
IGI Global
5
Verlag Dr. Kovač
5
American Marketing Association
4
Edward Elgar Publishing
3
Bain & Company <Boston, Mass.>
2
Chambre de commerce et d'industrie de Paris
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Institut Socialʹno-ėkonomičeskich problem narodonaselenija <Moskau>
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
National Council of Applied Economic Research
2
Organisation for Economic Co-operation and Development
2
University of Madras / Department of Commerce
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Associated Chambers of Commerce and Industry of India
1
Athens Institute for Education and Research
1
Cash in East Asia <Veranstaltung> <2016, Ludwigshafen am Rhein>
1
Center for International Research in Consumers Location and Their Environments
1
Christian-Albrechts-Universität zu Kiel
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Consumer Unity & Trust Society
1
Cotton Council International
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Dr. Hans-Joachim Köster <Firma>
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
European Marketing Academy
1
Federal Reserve Bank of New York
1
Finansovyj Universitet
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
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Journal of business research : JBR
487
Journal of retailing and consumer services
340
The journal of product & brand management
289
The journal of brand management : an international journal
279
Asia Pacific journal of marketing and logistics
151
Journal of international consumer marketing
137
International journal of consumer studies
108
Psychology & marketing
102
International journal of hospitality management
98
Journal of global marketing
97
International marketing review
90
European journal of marketing : EJM
86
Marketing intelligence & planning
81
Journal of marketing communications
79
The journal of consumer marketing
74
Journal of fashion marketing and management
73
Journal of strategic marketing
72
International journal of internet marketing and advertising : IJIMA
69
International journal of Indian culture and business management
68
Journal of marketing management : MM
66
SpringerLink / Bücher
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Global business review
64
International journal of advertising : the review of marketing communications
62
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
62
Journal of promotion management : innovations in planning and applied research
62
Journal of international marketing
60
Marketing letters : a journal of research in marketing
57
Cogent business & management
56
International journal of retail & distribution management
56
Journal of travel and tourism marketing
55
Journal of promotion management : JPM
54
Young consumers : insight and ideas for responsible marketers
54
Journal of the Academy of Marketing Science
53
International journal of contemporary hospitality management
50
The international review of retail, distribution and consumer research
50
Journal of marketing
49
The IUP journal of brand management : IJBRM
45
Journal of internet commerce
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
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ECONIS (ZBW)
11,902
EconStor
11
OLC EcoSci
3
BASE
2
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1
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1
Consumer complicity across emerging markets
Chaudhry, Peggy E.
;
Hill, Ronald Paul
;
Stumpf, Stephen A.
; …
- In:
Measurement and research methods in international marketing
,
(pp. 223-239)
.
2011
Persistent link: https://www.econbiz.de/10009377901
Saved in:
2
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
3
Consumer attitudes toward foreign versus local brands in emerging markets : a study based on the consumer goods industry in
Brazil
Stoebe, Martin Johannes
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009745433
Saved in:
4
Local versus global brand preferences amongst urban Indian chocolate consumers : an empirical study
Chawla, Deepak
;
Sondhi, Neena
- In:
International journal of Indian culture and business …
12
(
2016
)
4
,
pp. 508-533
Persistent link: https://www.econbiz.de/10011664736
Saved in:
5
Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in
China
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
Saved in:
6
Do international retailers benefit from being global in emerging countries? : a multilevel study in
China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
7
The influence of brand innovativeness on consumer purchase intentions towards domestic global brands in emerging markets : evidence from
China
Chen, Jun
;
Liang, Mo
;
Wei, Ye
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1208-1218
Persistent link: https://www.econbiz.de/10014575598
Saved in:
8
A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.
;
Jeon, Hyo Jin
;
Mumdziev, Nada
; …
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
4
,
pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
Saved in:
9
A Korean, a Chinese, and an Indian walk into an American bar : tapping the Asian-American goldmine
Chen, Steven
;
Kim, Yuna
;
Kohli, Chiranjeev
- In:
Business horizons
60
(
2017
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10011771630
Saved in:
10
The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in
China
and
India
Hur, Won-moo
;
Kang, Seongho
;
Kim, Minsung
- In:
Cross cultural management : an international journal
22
(
2015
)
3
,
pp. 487-508
Persistent link: https://www.econbiz.de/10011312552
Saved in:
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