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It is crucial for content providers (CPs) to appear prominently on dominant online platforms in order to attract … consumer demand. Platforms often offer content providers prominence in return for a monetary compensation (e.g., a sponsored … bear important insights for the regulation of data-rich online platforms …
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Since 2010, the EU policy concerning the Digital Agenda and the Digital Single Market Strategy aimed to advance EU growth with concrete actions, in order to "unleash the potential of e-commerce". Among the major achievements of the Digital Single Market Strategy is the Regulation on Online...
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"This book provides relevant theoretical frameworks and the latest empirical research findings in the areas of e-commerce and the collaborative economy or sharing economy, offering a comprehensive perspective on the platform economy by connecting both the e-commerce and the collaborative economy...
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