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Differential selling strategies between investors and consumers : evidence from the Chinese housing market
Deng, Kuang Kuang; Chen, Jie; Lin, Zhenguo; Yang, Xianling - In: Journal of real estate research : JRER ; a publication … 44 (2022) 1, pp. 80-105
Persistent link: https://www.econbiz.de/10013167614
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Retail tenant mix effect on shopping mall's performance
Xu, Yishuang; Yiu, Chung Yim; Cheung, Ka Shing - In: Marketing intelligence & planning 40 (2022) 2, pp. 273-287
Persistent link: https://www.econbiz.de/10013172946
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Understanding the shoppers' perception in retail shopping malls : a self-determination theory perspective
Li, Ling Hin; Cheung, Ka Shing; Tse, Wing Sze - In: Journal of strategic marketing 31 (2023) 1, pp. 58-73
Persistent link: https://www.econbiz.de/10014303129
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Exploring the Role of Omni-Channel Marketing in the Retail Environment from a Shopper Perspective
Li, Ling-Hin; Cheung, Ka Shing; Wing Sze, Tse - 2022
Purpose – Omni-channel marketing in the retail environment involves the integration of multi-channel marketing activities to provide a unified and holistic shopping experience to customers. The purpose of this paper is to understand the impact of omni-channel marketing in the retail...
Persistent link: https://www.econbiz.de/10014244188