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Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo; Bhatt, Viral; Patel, Ritesh - In: International journal of emerging markets 19 (2024) 4, pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
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Private-label grocery buyers' donation intentions and trust in CRM campaigns : an empirical analysis by employing social identity theory
Thomas, Sujo; Patel, Ritesh; Bhatt, Viral - In: Society and business review 18 (2023) 3, pp. 401-421
Persistent link: https://www.econbiz.de/10014334088
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Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms : a large-sample study based on a model integrating philanthropic actions, well-being...
Suryavanshi, A. K. S.; Thomas, Sujo; Trivedi, Twinkle; … - In: Journal of philanthropy and marketing 29 (2024) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014450575
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Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh; Bhatt, Viral; Thomas, Sujo; Trivedi, Twinkle - In: International review on public and non-profit marketing 21 (2024) 1, pp. 199-228
Persistent link: https://www.econbiz.de/10014501199