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Research in consumer behavior
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Memorable customer experiences : a research anthology
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ECONIS (ZBW)
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Experiential marketing : understanding the logic of memorable customer experiences
Lanier, Clinton D.
;
Hampton, Ronald D.
- In:
Memorable customer experiences : a research anthology
,
(pp. 9-23)
.
2009
Persistent link: https://www.econbiz.de/10003902694
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2
Culture and co-creation : exploring consumers' inspirations and aspirations for writting and posting on-line fan fiction
Lanier, Clinton D.
;
Schau, Hope Hensen
-
2007
Persistent link: https://www.econbiz.de/10003500123
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3
Digital fandom : mediation, remediation, and demediation of fan practices
Lanier, Clinton D.
;
Fowler, Aubrey R.
- In:
The Routledge companion to digital consumption
,
(pp. 284-295)
.
2013
Persistent link: https://www.econbiz.de/10009690727
Saved in:
4
Consumption experience : an expanded view
Lanier, Clinton D.
;
Rader, C. Scott
- In:
Marketing theory
15
(
2015
)
4
,
pp. 487-508
Persistent link: https://www.econbiz.de/10011494737
Saved in:
5
Ambiguity and fandom : the (meaningless) consumption and production of popular culture
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
-
2015
Persistent link: https://www.econbiz.de/10011657563
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