Culture and co-creation : exploring consumers' inspirations and aspirations for writting and posting on-line fan fiction
Year of publication: |
2007
|
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Authors: | Lanier, Clinton D. ; Schau, Hope Hensen |
Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - Vol. 11.2007, p. 321-342
|
Subject: | Konsumentenverhalten | Consumer behaviour | Sozialer Wandel | Social change | USA | United States | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Kundenintegration | Customer integration |
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