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The normalization of consumer valuations : context-dependent preferences from neurobiological constraints

Webb, Ryan; Glimcher, Paul W.; Louie, Kenway - In: Management science : journal of the Institute for … 67 (2021) 1, pp. 93-125

Persistent link: https://www.econbiz.de/10012435255

Information as a market product and information markets

Zielińska, Anetta - In: Czech journal of social sciences, business and … 5 (2016) 4, pp. 31-38

Persistent link: https://www.econbiz.de/10011639083

Persuading customers to buy early : the value of personalized information provisioning

Drakopoulos, Kimon; Jain, Shobhit; Randhawa, Ramandeep - In: Management science : journal of the Institute for … 67 (2021) 2, pp. 828-853

Persistent link: https://www.econbiz.de/10012505294

La curiosité du consommateur : synthèse bibliométrique et bibliographique

Beck, Marie - In: Recherche et applications en marketing : RAM 39 (2024) 2, pp. 59-101

Persistent link: https://www.econbiz.de/10014633062

Long-Run vs. Short-Run Perspectives on Consumer Scheduling: Evidence from a Revealed-Preference Experiment among Peak-Hour Road Commuters

Peer, Stefanie; Verhoef, Erik; Knockaert, Jasper; … - 2011

Theoretical and empirical studies of consumer scheduling behavior usually ignore that consumers have more flexibility to adjust their schedule in the long run than in the short run. We are able to distinguish between long-run choices of travel routines and short-run choices of departure times...

Persistent link: https://www.econbiz.de/10010326326

Advertising in the U.S. Personal Computer Industry

Goeree, Michelle S. - 2004

) industry. I present an empirical discrete-choice model of limited information on the part of consumers, where advertising …

Persistent link: https://www.econbiz.de/10010263301

Boundedly rational consumers, energy and investment literacy, and the display of information on household appliances

Blasch, Julia; Filippini, Massimo; Kumar, Nilkanth - 2016

more efficient appliances is the display of energy-related information in the form of energy-efficiency labels on electric … literacy. Thus, two questions arise when it comes to the display of energy-related information on appliances: (1) What kind of … information should be displayed to enable consumers to make rational and efficient choices? (2) What abilities and prior knowledge …

Persistent link: https://www.econbiz.de/10011753313

Measuring the impact of critical incidents on brand personality

Tischer, Sven - 2012

To evaluate how occurring critical incidents change customer perceptions of brand personality, this study measures the impact on the basis of an online experiment. For this purpose, 1,132 usable responses are gathered considering the smartphone brands of Apple and Nokia as well as different...

Persistent link: https://www.econbiz.de/10010318755

Advertising as a distortion of social learning

Brekke, Kjell Arne; Rege, Mari - 2006

By combining a theory of herding behavior with the phenomenon of availability heuristic, this paper shows that non-informative advertisements can affect people’s choices by influencing their perception of product quality. We present a model in which people can learn about product quality by...

Persistent link: https://www.econbiz.de/10010284386

Advertising as distortion of learning in markets with network externalities

Brekke, Kjell Arne; Rege, Mari - 2006

We present a theory of how advertising can break a lock-in by distorting beliefs about market shares in markets with network externalities. On the background of the availability heuristic we assume that people learn about market shares by observing product adoption of others, but are not able to...

Persistent link: https://www.econbiz.de/10010284390

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