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Konsumentenverhalten
Consumer behaviour
78,319
Theorie
11,402
Theory
11,208
Beziehungsmarketing
8,983
Relationship marketing
8,969
Werbewirkung
7,854
Markenführung
7,816
Brand management
7,811
Advertising effects
7,630
Kreativität
7,336
Creativity
6,850
Markenimage
6,788
Brand image
6,753
USA
5,827
Produktgestaltung
5,613
United States
5,610
Kundenzufriedenheit
5,437
Customer satisfaction
5,434
Online-Handel
5,425
Online retailing
5,412
Online-Marketing
5,371
Internet marketing
5,337
Deutschland
4,984
Social Web
4,926
Social web
4,923
Werbung
4,822
Advertising
4,696
Germany
4,587
Product design
4,543
Markenartikel
4,397
Brand
4,384
Dienstleistungsqualität
4,335
Service quality
4,332
Einzelhandel
4,143
Innovation
4,086
Retail trade
4,060
Experiment
3,665
Electronic Commerce
3,593
Verbraucherverhalten
3,565
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27,648
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53,961
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24,648
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141
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7,280
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6,304
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5,824
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4,857
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4,857
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2,366
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1,709
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1,047
Sammelwerk
1,047
Aufsatzsammlung
603
Conference paper
509
Konferenzbeitrag
509
Bibliografie enthalten
337
Bibliography included
337
Collection of articles written by one author
296
Sammlung
296
Konferenzschrift
293
Case study
245
Fallstudie
245
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228
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196
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196
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194
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182
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153
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71
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69
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69
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62
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52
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51
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51
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50
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4,802
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24
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21
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Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Huber, Frank
80
Phau, Ian
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
66
Nayga, Rodolfo M.
66
Septianto, Felix
65
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Wansink, Brian
63
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Thøgersen, John
51
Krishna, Aradhna
50
Rajagopal
50
Cherchye, Laurens
49
Rock, Bram de
48
Vermeulen, Frederic
48
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National Bureau of Economic Research
506
Springer Fachmedien Wiesbaden
86
OECD
43
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Information Resources Management Association
23
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Institut für Demoskopie Allensbach
18
Edward Elgar Publishing
17
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Nomos Verlagsgesellschaft
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Europäische Kommission / Gemeinsame Forschungsstelle
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Journal of business research : JBR
1,961
Journal of retailing and consumer services
1,929
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
431
Asia Pacific journal of marketing and logistics
391
The journal of product & brand management
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
298
Journal of marketing communications
295
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
282
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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Source
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ECONIS (ZBW)
78,121
EconStor
540
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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10
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date (oldest first)
1
Brand logo design : examining consumer response to naturalness
Machado, Joana Cesar
;
Carvalho, Leonor Vacas de
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10010514465
Saved in:
2
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
3
Brand logo and brand gender : examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
4
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
5
All that glitters is not green : impact of biophilic designs on customer experiential values
Lee, Seung Hyun (Jenna)
;
Tao, Chen-Wei (Willie)
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. NP18-NP32
Persistent link: https://www.econbiz.de/10014266119
Saved in:
6
Advertising implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
7
The impact of quality perception and consumer valuation change on manufacturer's optimal warranty, pricing, and market coverage strategies
Li, Kunpeng
;
Wang, Lan
;
Chhajed, Dilip
;
Mallik, Suman
- In:
Decision sciences : DS
50
(
2019
)
2
,
pp. 311-339
Persistent link: https://www.econbiz.de/10012060501
Saved in:
8
Personality
-based
segmentation
of Brazilian private banking clients
Segura, Antonio Cassio
;
Strehlau, Suzane
- In:
Latin American business review : journal of the …
13
(
2012
)
4
,
pp. 289-309
Persistent link: https://www.econbiz.de/10009714832
Saved in:
9
The effect of risk aversion on product family design under uncertain consumer segments
Perlman, Yael
- In:
International journal of production research
51
(
2013
)
2
,
pp. 504-514
Persistent link: https://www.econbiz.de/10009701726
Saved in:
10
On breaking functional fixedness : how the aha! moment enhances perceived product
creativity
and product appeal
Caprioli, Sara
;
Fuchs, Christoph
;
Van den Bergh, Bram
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10014314342
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