Narrow search
Showing 1 - 3 of 3
Cover Image
The price of privacy : an evaluation of the economic value of collecting clickstream data
Baumann, Annika; Haupt, Johannes; Gebert, Fabian; … - In: Business & information systems engineering : BISE ; the … 61 (2019) 4, pp. 413-431
Persistent link: https://www.econbiz.de/10012053016
Cover Image
One-to-one marketing in grocery retailing
Gabel, Sebastian - 2019
Persistent link: https://www.econbiz.de/10012104595
Cover Image
Targeting customers under response-dependent costs
Haupt, Johannes Sebastian; Lessmann, Stefan - In: European journal of operational research : EJOR 297 (2022) 1, pp. 369-379
Persistent link: https://www.econbiz.de/10013259335