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Impact of sales promotion on consumer buying behavior in the apparel industry
Mishra, Manish; Kushwaha, Rohit; Gupta, Nimit - In: Cogent business & management 11 (2024) 1, pp. 1-15
Sales promotion is a common marketing approach used in the clothing industry to attract customers and increase sales, resulting in the effect of sales promotions on consumer purchasing behavior. Discounts, coupons, flash sales, and loyalty bonuses are all forms of sales promotions. Advertising...
Persistent link: https://www.econbiz.de/10014530242
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Challenges for Australian fashion
Craik, Jennifer - In: Journal of fashion marketing and management 19 (2015) 1, pp. 56-68
Persistent link: https://www.econbiz.de/10011300517
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To Study the Factors of Consumer Involvement in Fashion Clothing
R., Nandini - 2018
The today's trend is towards material possessions as criterion of success. Thus they use fashion clothing as a medium … of expressing their self and also fit into the social environment. Fashion involvement is a consumer's perceived … importance of fashion clothing. It is important to investigate fashion involvement to understand consumer behavior and to develop …
Persistent link: https://www.econbiz.de/10012912063
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Generation Y consumers' buying behaviour in fashion apparel industry : a moderation analysis
Naser Valaei; Nikhashemi, S. R. - In: Journal of fashion marketing and management 21 (2017) 4, pp. 523-543
Persistent link: https://www.econbiz.de/10011795891
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The impact of motivation, attitude, quality, availability, and advertisement on the purchase intention for fashion clothing
Mgiba, Freddy Marilahimbilu; Koopman, Aaron - In: African journal of business and economic research : AJBER 18 (2023) 2, pp. 153-180
Persistent link: https://www.econbiz.de/10014567025
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A new business model for the fashion industry : the emergence of fashion-as-a-service
Travasi, Alessio; Musso, Fabio - In: Embracing Sustainability Management Through Excellence …, (pp. 126-138). 2024
Persistent link: https://www.econbiz.de/10014584561
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The Metaverse : Exploring Consumer’s Expectations, Their Attitudes, and it’s Mean-ing to the Fashion Industry
Breiter, Dennis; Siegfried, Patrick - 2022
and opinion on the project. These results are connected to the fashion industry, fur ther exploring new types of products … Meta Group, and fashion companies. The main results of this research are: Meta and the Metaverse are seen as critical, the … required technology has not yet reached mainstream use, but interest is present. Digital fashion had participants divided, some …
Persistent link: https://www.econbiz.de/10014078499
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Islamic apparel brand personality model
Zaki, Rana M.; Kheir El Din, Amr; Elseidi, Reham I. - In: Journal of Islamic marketing 14 (2023) 2, pp. 484-503
Persistent link: https://www.econbiz.de/10013536402
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Female Muslim identity and modest clothing consumption in the UK
Ashraf, Samreen; Mansur-Williams, Asmah; Bray, Jeff - In: Journal of Islamic marketing 14 (2023) 9, pp. 2306-2322
Persistent link: https://www.econbiz.de/10014362551
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Exploration of dissonance segments among fashion apparel consumers : evidence from a developing nation
Jamwal, Mohit; Mishra, Sita - In: International journal of emerging markets 18 (2023) 9, pp. 3138-3157
Persistent link: https://www.econbiz.de/10014451795