Al-Adwan, Ahmad Samed; Alrousan, Mohammad Kasem; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-20
Despite the fact that online purchase intention has been widely investigated, little is known about the e-retailer-based signals used to reduce online customers' uncertainty perception in high-uncertainty-avoidance (UA) societies. Thus, based on signaling and uncertainty literature, this study...