Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Year of publication: |
2020
|
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Authors: | Al-Adwan, Ahmad Samed ; Kokash, Husam ; Al-Adwan, Ahmad Samed ; Alhorani, Alaa ; Yaseen, Husam |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 11.2020, 3, p. 278-306
|
Subject: | online loyalty | online shopping | e-commerce | online satisfaction | online trust | information quality | social commerce | electronic word of mouth | eWOM | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Vertrauen | Confidence | Online-Marketing | Internet marketing | Internet |
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