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Konsumentenverhalten
Consumer behaviour
10
Customer satisfaction
4
Kundenzufriedenheit
4
Marketing
4
Brand image
3
Brand management
3
China
3
Cultural identity
3
Dienstleistungsqualität
3
International marketing
3
Internationales Marketing
3
Kulturelle Identität
3
Markenführung
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Advertising
2
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Competence
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Emerging economies
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Morality
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Neuseeland
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New Zealand
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Scale development
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Schwellenländer
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Stereotype content model (SCM)
2
Tourism
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Tourismus
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Werbung
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Agroindustrie
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Airline
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Anthropomorphism
1
Asia
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Asien
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Austauschtheorie
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10
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Guo, Xiaoling
7
Brush, Gregory J.
2
Brodie, Roderick J.
1
Chen, Ke
1
Frethey-Bentham, Catherine
1
Gao, Esther
1
Gao, Zhihong
1
Grant-Hay, Peter
1
Guo, Xixuan
1
Heinberg, Martin
1
Jolibert, Alain
1
Klauser, Ferdinand
1
Lee, Michael S. W.
1
Pihlström, Minna
1
Septianto, Felix
1
Strebinger, Andreas
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Whittome, James R. M.
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Xie, Yi
1
Zhang, Mengxia
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Zhang, Yicong
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Zou, Shaoming
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Journal of retailing and consumer services
3
Journal of business research : JBR
2
Journal of international marketing
2
Asia Pacific journal of marketing and logistics
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Psychology & marketing
1
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ECONIS (ZBW)
10
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1
Living in a global world : influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries
Guo, Xiaoling
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009731379
Saved in:
2
Online anthropomorphism and consumers' privacy concern : moderating roles of need for interaction and social exclusion
Xie, Yi
;
Chen, Ke
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012269049
Saved in:
3
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
4
Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? : a mixed-method cross-cultural study
Strebinger, Andreas
;
Guo, Xiaoling
;
Klauser, Ferdinand
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 409-416
Persistent link: https://www.econbiz.de/10011771940
Saved in:
5
Consumer purchase intention of intangible cultural heritage products (ICHP) : effects of cultural identity, consumer knowledge and manufacture type
Zhang, Mengxia
;
Guo, Xixuan
;
Guo, Xiaoling
;
Jolibert, Alain
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 726-744
Persistent link: https://www.econbiz.de/10014285880
Saved in:
6
"New and old" : consumer evaluations of co-branding between new brands and Chinese time-honored brands
Zhang, Yicong
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303117
Saved in:
7
Condoms and bananas : shock advertising explained through congruence theory
Lee, Michael S. W.
;
Septianto, Felix
;
Frethey-Bentham, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305892
Saved in:
8
Comparing the perceived value of information and entertainment mobile services
Pihlström, Minna
;
Brush, Gregory J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 732-755
Persistent link: https://www.econbiz.de/10003757431
Saved in:
9
Investigating the service brand : a customer value perspective
Brodie, Roderick J.
;
Whittome, James R. M.
;
Brush, …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 345-355
Persistent link: https://www.econbiz.de/10003840062
Saved in:
10
Consuming revolution : the politics of red tourism in China
Gao, Zhihong
;
Guo, Xiaoling
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10011750540
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