Aimer Cortez Alejandro, Klender; Rodríguez García, Martha - In: Journal of economics, finance & administrative science 28 (2023) 55, pp. 79-95
Purpose - This research aims to analyse the variables related to the purchase intention of COVID-19 rapid tests in Monterrey, Mexico's metropolitan area. Design/methodology/approach - The chosen method was probit regression. The results show that purchase intention depends on the consumer's...