Showing 1 - 10 of 3,576
The research examined the impact of social media; social networking theory, word of mouth¸ feedback loop, and creditability content on the consumer buying behavior in Pakistan. The structured questionnaire was shared using convenience sampling between 650-700 participants. However, received 392...
Persistent link: https://www.econbiz.de/10014085248
This paper summarizes an explorative study of the novel design and security that contribute to consumers’ adoption of an integrated, single platform payment system encompassing card, Internet and mobile technologies in the ASEAN. The attempt to survey these areas in an integrated fashion is a...
Persistent link: https://www.econbiz.de/10013248304
The beverage industry is a significant market that is seeing a growth albeit certain types of beverages such as wine and soda-type drinks are seemingly declining. There is certainly seen a growing interest for novel beverages, especially when creating healthy options aiming to support health via...
Persistent link: https://www.econbiz.de/10012439478
This article investigates two research questions concerning web shopping tools. The first asks how online decision aids can support a consumer’s non-cognitive decision processes. The second asks how these tools support non-cognitive online shopping for products of different categories. To...
Persistent link: https://www.econbiz.de/10014042505
This paper studies government and private marketing activities in the context of the AffordableCare Act health insurance marketplace. Using detailed TV advertising data, we presentevidence that government and private advertising are targeted to different geographical areasand provide different...
Persistent link: https://www.econbiz.de/10012848279
Economics has long studied how consumers respond to the disclosure of information about firms. We study a case in which the disclosed information is unrelated to the product or firm leadership, but which could still potentially affect consumer patronage through the mechanism of repugnance, as...
Persistent link: https://www.econbiz.de/10014421207
The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...
Persistent link: https://www.econbiz.de/10012888387
This article tries to explore consumer attitudes regarding a balanced diet and daily calorie intake monitoring during the COVID-19 pandemic in India. It has become vital to boost people’s immunity because of reoccurring diseases such as COVID-19, Ebola, and other chronic diseases such as...
Persistent link: https://www.econbiz.de/10014360275
Purpose - This research aims to analyse the variables related to the purchase intention of COVID-19 rapid tests in Monterrey, Mexico's metropolitan area. Design/methodology/approach - The chosen method was probit regression. The results show that purchase intention depends on the consumer's...
Persistent link: https://www.econbiz.de/10014339252
Despite large interest in CSR in China, the role of consumers has been underexplored in empirical research, with … differ across regions. Findings show that the originally Western CSR construct seems generalizable to China, but consumers …
Persistent link: https://www.econbiz.de/10013045523