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Rommerskirchen, Jan (ed.) - 2020

Die Macht der Konsumenten - die Beschreibung einer Veränderung -- Das Phänomen aus ökonomischer Sicht -- Das Phänomen aus soziologischer Sicht -- Das Phänomen aus psychologischer Sicht -- Das Phänomen aus philosophischer Sicht,.

Persistent link: https://www.econbiz.de/10012402826

Anti-consumption as the study of reasons against

Chatzidakis, Andreas; Lee, Michael S. W. - In: Journal of macromarketing : examining the interactions … 33 (2013) 3, pp. 190-203

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Introduction to the special issue: Sustainability as megatrend II

Prothero, Andrea; McDonagh, Pierre - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 7-10

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Consumer resistance to innovations : essays on antecedents, manifestations and ways of overcoming it

Hietschold, Nadine - In: New waves in innovation management research, (pp. 363-378). 2018

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Rethinking consumer resistance through institutional entrepreneurship

Chaney, Damien; Ben Slimane, Karim - In: International journal of market research 61 (2019) 5, pp. 468-477

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A review and analysis of literature on netnography research

Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196

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Giving power to those having less power : NGOs, YouTube and virality

Avgeropoulou, Aikaterini; Melanthiou, Yioula - In: Journal for global business advancement : JGBA 14 (2021) 4, pp. 520-540

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Fans' resistance to naming right sponsorships : why stadium names remain the same for fans

Woisetschläger, David; Haselhoff, Vanessa; Backhaus, … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1487-1510

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"My plastic dreams" : towards an extended understanding of materiality and the shaping of consumer identities

Ferreira, Marcia Christina; Scaraboto, Daiane - In: Journal of business research : JBR 69 (2016) 1, pp. 191-207

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An investigation into gamification as a customer engagement experience environment

Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546

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