Narrow search
Showing 1 - 10 of 481
Cover Image
Bildung neuer automobiler Segmente aus Kundensicht : Determinanten und Auswirkungen
Uekermann, Frauke - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003772616
Cover Image
Muslim travelers in Asia : the destination preferences and brand perceptions of Malaysian tourists
Kim, Seongseop; Im, Holly Hyunjung; King, Brian - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10010511186
Cover Image
Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel; English, Rebecca - In: Journal of business research : JBR 69 (2016) 1, pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
Cover Image
Green green it's green they say : do green and sustainable products have more perceived value to the consumer and why
Mantz, Timothy; Mantz, Kathy - In: Journal of international business and economics : JIBE 14 (2014) 3, pp. 57-70
Persistent link: https://www.econbiz.de/10011283338
Cover Image
Understanding casino experiential attributes : an application to market positioning
Wong, IpKin Anthony; Wu, JiaYi Seven - In: International journal of hospitality management 35 (2013), pp. 214-224
Persistent link: https://www.econbiz.de/10010225794
Cover Image
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.; Saenger, Christina - In: Journal of business research : JBR 67 (2014) 7, pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Cover Image
Positioning consumption : a practice theoretical approach to contested consumption and media discourse
Keller, Margit; Halkier, Bente - In: Marketing theory 14 (2014) 1, pp. 35-51
Persistent link: https://www.econbiz.de/10010255572
Cover Image
Behavioural analysis of subjects interacting with information technology : categorising the behaviour of e-consumers
Cristóbal-Fransi, Eduard; Martín-Fuentes, Eva; … - In: International journal of services technology and management 21 (2015) 1/2/3, pp. 163-182
Persistent link: https://www.econbiz.de/10011442834
Cover Image
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066