MULTIDIMENSIONAL SCALING AND RETAIL POSITIONING: AN APPRAISAL
Year of publication: |
1991
|
---|---|
Authors: | Van Auken, Stuart ; Lonial, Subhash C. |
Published in: |
International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 19.1991, 3
|
Publisher: |
MCB UP Ltd |
Subject: | Positioning | Location | Retailing |
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