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The distant fan segment : exploring motives and psychological connection of International National Basketball Association fans
Pu, Haozhou; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 18 (2017) 4, pp. 418-438
Persistent link: https://www.econbiz.de/10011821800
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Consumer choice in the Third World : a study of the welfare effects of advertising and new products in a developing country
James, Jeffrey - 1983
Persistent link: https://www.econbiz.de/10013486356
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Social capital and consumer happiness : toward an alternative explanation of consumer-brand identification
Yoshida, Masayuki; Gordon, Brian S.; James, Jeffrey D. - In: The journal of brand management : an international journal 28 (2021) 5, pp. 481-494
Persistent link: https://www.econbiz.de/10012601199
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Does being a sport fan provide meaning in life?
Delia, Elizabeth B.; James, Jeffrey D.; Wann, Daniel L. - In: Journal of sport management : the official journal of … 36 (2022) 1, pp. 45-55
Persistent link: https://www.econbiz.de/10013255838
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The meaning of team in team identification
Delia, Elizabeth B.; James, Jeffrey D. - In: Sport management review 21 (2018) 4, pp. 416-429
Persistent link: https://www.econbiz.de/10011911363
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Brand environments and the emergence and change of awareness for new sports teams : a two-wave examination
Du, James; McLeod, Christopher M.; James, Jeffrey D. - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 18-32
Persistent link: https://www.econbiz.de/10012597273
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Sport and happiness : understanding the relations among sport consumption activities, long- and short-term subjective well-being, and psychological need fulfillment
Kim, Jeeyoon; James, Jeffrey D. - In: Journal of sport management : the official journal of … 33 (2019) 2, pp. 119-132
Persistent link: https://www.econbiz.de/10011998390