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Knowledge sharing in online brand communities

Sloan, Sarah; Bodey, Kelli; Jones, Richard - In: Qualitative market research : an international journal 18 (2015) 3, pp. 320-345

Persistent link: https://www.econbiz.de/10011305124

Interplay between intended brand identity and identities in a Nike related brand community : co-existing synergies and tensions in a nested system

Kornum, Niels; Jones, Richard; Al Zagir, Nadia; … - In: Journal of business research : JBR 70 (2017), pp. 432-440

Persistent link: https://www.econbiz.de/10011620564

Brand Networks as the Interplay of identities, selves, and turtles : commentary on "Interplay between intended brand identity and identities in a Nike related brand community : co-...

Kozinets, Robert V. - In: Journal of business research : JBR 70 (2017), pp. 441-442

Persistent link: https://www.econbiz.de/10011620568

Layers of love : exploring the interactive layers of brand love in the social media setting

Aro, Kaisa; Suomi, Kati; Jones, Richard - In: European journal of marketing 57 (2023) 13, pp. 87-110

Persistent link: https://www.econbiz.de/10014448620

Demographic change and the fashion market

Estelami, Hooman (contributor); Jones, Richard (contributor) - 2005

This e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of age and its influence on purchasing behaviour

Persistent link: https://www.econbiz.de/10012673232