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Brand adoption by BoP retailer...
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Konsumentenverhalten
Consumer behaviour
31
Brand management
29
Markenführung
28
India
20
Einzelhandel
19
Brand image
18
Markenimage
18
Retail trade
18
Indien
17
Relationship marketing
16
Beziehungsmarketing
15
Innovation
13
Brand
11
Corporate reputation
10
Firmenimage
9
Lieferantenmanagement
9
Markenartikel
9
Supplier relationship management
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Marketing management
8
Marketingmanagement
8
Multinationales Unternehmen
8
Transnational corporation
8
Emerging economies
7
Innovation management
7
Innovationsmanagement
7
Nachhaltige Entwicklung
7
Schwellenländer
7
Sustainable development
7
Loyalty
6
Sustainability
6
Confidence
5
Corporate culture
5
Emotion
5
Inter-firm cooperation
5
Nachhaltigkeit
5
Reputation
5
USA
5
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Article
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Article in journal
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Aufsatz in Zeitschrift
21
Arbeitspapier
8
Graue Literatur
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Non-commercial literature
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Working Paper
8
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Language
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English
30
Author
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Gupta, Suraksha
15
Sinha, P. K.
13
Mishra, Hari Govind
7
Foroudi, Pantea
5
Koul, Surabhi
3
Kumar Sinha, Piyush
3
Foroudi, Mohammad Mahdi
2
Jin, Zhongqi
2
Kaul, Surabhi
2
Melewar, T. C.
2
Ozdemir, Sena
2
Rawal, Saurabh
2
Singh, Sarabjot
2
Abhishek
1
Abhishek, S.
1
Abuelmaatti, Aisha
1
Agnihotri, Arpita
1
Alamanos, Eleftherios
1
Bebek, Gaye
1
Bhattacharya, Saurabh
1
Brakus, J. Joško
1
Cao, Dongmei
1
Czinkota, Michael R.
1
De Wulf, Kristof
1
Dennis, Charles
1
Gokhale, Srikant
1
Jiang, Yushi
1
Kanungo, Rama Prasad
1
Khoul, Surabhi
1
Kitchen, Philip J.
1
Krishnaswamy, Gopi
1
Kumar, Bipul
1
Licsandru, Tana
1
Liu, Rui
1
Lü, Kevin
1
Patel, Parth
1
Prasad Uniyal, Dwarika
1
Prikshat, Verma
1
Schoefer, Klaus
1
Shi, Li
1
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Working paper / Indian Institute of Management, Ahmedabad
8
Journal of business research : JBR
7
International journal of Indian culture and business management
2
Technological forecasting & social change : an international journal
2
Building corporate identity, image and reputation in the digital era
1
Corporate reputation review : an international journal
1
Decision
1
Global business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business and emerging markets : IJBEM
1
Journal of Indian business research
1
Journal of business and management : JBM
1
Journal of retailing
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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1
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
-
2014
Persistent link: https://www.econbiz.de/10010337571
Saved in:
2
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
3
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
4
Development of modern retailing in India : it’s impacts on distribution and procurement networks and changing consumption pattern
Sinha, Piyush Kumar
;
Gokhale, Srikant
;
Thomas, Sujo
-
2012
Persistent link: https://www.econbiz.de/10009699752
Saved in:
5
Role of haptic touch in shopping : some methodological contributions
Abhishek, S.
;
Sinha, P. K.
;
Vohra, Neharika
- In:
Decision
40
(
2013
)
3
,
pp. 153-163
Persistent link: https://www.econbiz.de/10010381134
Saved in:
6
Buying impulsive trait : an effective moderator for shopping emotions and perceived risk
Sinha, P. K.
;
Mishra, Hari Govind
;
Kaul, Surabhi
; …
-
2014
Persistent link: https://www.econbiz.de/10010337507
Saved in:
7
Impact of consumer social responsibility and brand social responsibility image on brand loyalty
Sinha, P. K.
;
Mishra, Hari Govind
;
Singh, Sarabjot
-
2014
Persistent link: https://www.econbiz.de/10010337508
Saved in:
8
Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters
Sinha, P. K.
;
Mishra, Hari Govind
;
Kaul, Surabhi
-
2014
Persistent link: https://www.econbiz.de/10010337509
Saved in:
9
Impact of store format on shopping involvement
Sinha, P. K.
;
Uniyal, Dwarika Prasad
-
2016
Persistent link: https://www.econbiz.de/10011535368
Saved in:
10
Impact of store atmospherics on customer behavior : influence of response moderators
Mishra, Hari Govind
;
Sinha, P. K.
;
Khoul, Surabhi
- In:
Journal of business and management : JBM
20
(
2014
)
1
,
pp. 45-65
Persistent link: https://www.econbiz.de/10010481914
Saved in:
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