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Head versus heart : the effect of objective versus feelings-based mental imagery on new product creativity
Herd, Kelly B.; Mehta, Ravi - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 36-52
Persistent link: https://www.econbiz.de/10012033923
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Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study
Sheiner, Dorit Zimand; Kol, Ofrit; Levy, Shalom - In: Marketing intelligence & planning 42 (2024) 7, pp. 1195-1213
Persistent link: https://www.econbiz.de/10015056973
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Sweet ideas : how the sensory experience of sweetness impacts creativity
Xu, Lidan; Mehta, Ravi; Hoegg, JoAndrea - In: Organizational behavior and human decision processes : … 172 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013417371
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Red Bull gives you incentive motivation : understanding placebo effects of energy drinks on human cognitive performance
Schmidt, Liane; Chandon, Pierre; Pessiglione, Mathias; … - 2017
Persistent link: https://www.econbiz.de/10011688774
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Addiction or social need : towards a model to predict smoking cessation intentions
Saleem, Muhammad Abid; Shafiq, Amar; Afzal, Hanan; … - In: Journal of social marketing : JSOCM 13 (2023) 2, pp. 295-322
Persistent link: https://www.econbiz.de/10014311935
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Unleashing angst : negative mood, learning goal orientation, psychological empowerment and creative behaviour
To, March L.; Fisher, Cynthia D.; Ashkanasy, Neal M. - In: Human relations 68 (2015) 10, pp. 1601-1622
Persistent link: https://www.econbiz.de/10011375698
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Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.; Baack, Daniel W.; Till, Brian - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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Developing creative service ideas through hotel customer engagement for open innovation : focused on empowerment and motivation processes
Shin, Hakseung; Perdue, Richard R. - In: International journal of hospitality management 100 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013266279
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Evoking the imagination as a strategy of influence
Petrova, Petia K.; Cialdini, Robert B. - In: Handbook of consumer psychology, (pp. 505-523). 2008
Persistent link: https://www.econbiz.de/10003716246
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Hope and innovativeness : transformative factors for subsistence consumer-merchants
Rosa, Jose Antonio; Geiger-Oneto, Stephanie; Fajardo, … - In: Transformative consumer research for personal and …, (pp. 151-170). 2012
Persistent link: https://www.econbiz.de/10009260778