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~subject:"Konsumgüterindustrie"
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Konsumgüterindustrie
Brand image
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Markenimage
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Advertising
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BOPAC
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Brand equity
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Brand extension
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Brand extensions
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Brand management
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Business costs
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Consumer goods
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Consumer goods industry
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Erfolgsfaktor
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Food retailing
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Lebensmitteleinzelhandel
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Markenführung
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Markentransfer
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Market entry
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Markteintritt
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Omni-channel
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Order fulfilment
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Sinapuelas, Ian Clark
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Sisodiya, Sanjay Ram
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The journal of product & brand management
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Do line extensions influence parent brand equity? : an investigation of supermarket packaged goods
Sinapuelas, Ian Clark
;
Sisodiya, Sanjay Ram
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 18-26
Persistent link: https://www.econbiz.de/10003963591
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