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How the public views hospital advertising : an empirical analysis
Moser, H. R.; Freeman, Gordon L. - In: Journal of medical marketing : device, diagnostic and … 11 (2011) 4, pp. 320-330
Persistent link: https://www.econbiz.de/10009547584
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An empirical analysis of the public's attitudes toward advertising hospital services : a comparative cross-sectional study
Moser, H. R.; Freeman, Gordon L. - In: Health marketing quarterly 31 (2014) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10010362783
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Marketing retail health clinics : challenges and controversies arising from a health care innovation
Williams, Cheryl-Ann N.; Khanfar, Nile M.; Harrington, … - In: Health marketing quarterly 28 (2011) 3, pp. 270-285
Persistent link: https://www.econbiz.de/10009302880
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The value of patient care in the new economy
Desir, Darlene R.; Khanfar, Nile M.; Harrington, Catherine - In: Journal of management and strategy : JMS 2 (2011) 2, pp. 23-27
Persistent link: https://www.econbiz.de/10009296029