Kim, Young Joon; Choi, Jin Hee; Ngayo Fotso, Guy Major - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-11
The purpose of this study is to identify the factors impacting medical professionals' adoption intention of AI-based innovative medical devices focused on the mediating role of trust. Drawing on the UTAUT model, we examined the mediating effect of trust in the relationships between these factors...