Introduction. Lead from the future -- Part I. Principles: The perils of the present forward fallacy -- Thinking from the future back -- Part II. Application: Creating an inspiring and actionable vision -- Converting vision to strategy -- Programming and implementing your strategy -- Part III....

"Some people are just natural innovators, right? With no apparent effort, they discover ideas for new products, services, and entire businesses. It may look like innovators are born, not made. But according to Jeffrey Dyer and Hal Gregersen, anyone can become more innovative. How? Master the...

Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs