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~subject:"Kreativität"
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Kreativität
Consumer behaviour
49
Konsumentenverhalten
49
New product development
17
Produktentwicklung
17
Innovation
14
Customer satisfaction
10
Kundenzufriedenheit
10
Creativity
9
Product design
9
Produktgestaltung
9
Experiment
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Social Web
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Social web
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Dienstleistungsqualität
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Motivation
7
Service quality
7
Social relations
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Soziale Beziehungen
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USA
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United States
7
Beziehungsmarketing
6
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Marktforschung
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Relationship marketing
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Brand image
5
Customer integration
5
Innovation management
5
Innovationsmanagement
5
Kundenintegration
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Leistungsanreiz
5
Leistungsmotivation
5
Markenimage
5
Performance incentive
5
Takeover
5
Theorie
5
Theory
5
Work motivation
5
Übernahme
5
Marketing management
4
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English
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Dahl, Darren W.
9
Chattopadhyay, Amitava
4
Gorn, Gerald J.
3
Moreau, C. Page
3
Burroughs, James E.
2
Aryobsei, Suleiman
1
Herrmann, Andreas
1
Hofstetter, Reto
1
Mehta, Ravi
1
Mehta, Ravi R.
1
Moreau, Page
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Sellier, Anne-Laure
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Xu, Lidan
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Yang, Haiyang
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Zhang, Kuangjie
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Zhu, Rui Juliet
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INSEAD
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Faculty & research / Insead : working paper series
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Journal of marketing
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Journal of marketing research : JMR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
9
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Social-recognition versus financial incentives? : exploring the effects of creativity-contingent external rewards on creative performance
Mehta, Ravi R.
;
Dahl, Darren W.
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 536-553
Persistent link: https://www.econbiz.de/10011755404
Saved in:
2
Constraining ideas : how seeing ideas of others harms creativity in open innovation
Hofstetter, Reto
;
Dahl, Darren W.
;
Aryobsei, Suleiman
; …
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012426506
Saved in:
3
Leveraging creativity in charity marketing : the impact of engaging in creative activities on subsequent donation behavior
Xu, Lidan
;
Mehta, Ravi
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 79-94
Persistent link: https://www.econbiz.de/10013390583
Saved in:
4
Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.
;
Moreau, C. Page
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
Saved in:
5
Facilitating and rewarding creativity during new product development
Burroughs, James E.
;
Dahl, Darren W.
;
Moreau, C. Page
; …
-
2011
Persistent link: https://www.econbiz.de/10009357357
Saved in:
6
Facilitating and rewarding creativity during new product development
Burroughs, James E.
;
Dahl, Darren W.
;
Moreau, C. Page
; …
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 53-67
Persistent link: https://www.econbiz.de/10009270912
Saved in:
7
Unconscious creativity : when can unconscious thought outperform conscious thought?
Yang, Haiyang
;
Chattopadhyay, Amitava
;
Zhang, Kuangjie
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 573-581
Persistent link: https://www.econbiz.de/10009682403
Saved in:
8
Promoting creative new product design : the influence of intrinsic motivation, extrinsic rewards, and visualization
Moreau, Page
;
Dahl, Darren W.
;
Chattopadhyay, Amitava
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001633437
Saved in:
9
Focus! : creative success is enjoyed through restricted choice
Sellier, Anne-Laure
;
Dahl, Darren W.
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 996-1007
Persistent link: https://www.econbiz.de/10010217426
Saved in:
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