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Creating new products from old ones : consumer motivations for innovating autonomously from firms

Robson, Karen; Wilson, Matthew; Pitt, Leyland F. - In: Technovation : the international journal of … 88 (2019), pp. 1-13

Persistent link: https://www.econbiz.de/10012251325

Crowdsourcing in a time of empowered stakeholders : lessons from crowdsourcing campaigns

Wilson, Matthew; Robson, Karen; Botha, Elsamari - In: Business horizons 60 (2017) 2, pp. 247-253

Persistent link: https://www.econbiz.de/10011653708

When creative consumers go green : understanding consumer upcycling

Wilson, Matthew - In: The journal of product & brand management 25 (2016) 4, pp. 394-399

Persistent link: https://www.econbiz.de/10011607676

Consumer creativity and the world's biggest brand

Plangger, Kirk; Robson, Karen - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 21-32

Persistent link: https://www.econbiz.de/10010398833

Creative consumers in impoverished situations

Beninger, Stefanie; Robson, Karen - In: International journal of business and emerging markets … 6 (2014) 4, pp. 356-370

Persistent link: https://www.econbiz.de/10010508037

Consumer Creativity and the World's Biggest Brand

Plangger, Kirk; Robson, Karen - 2014

There are many ways that consumers can be creative with products and services, however not all creations are made with equal creativity. Fifty-one consumer generated uses for Coca-Cola are evaluated on the two dimensions of creativity: novelty and utility. These dimensions form a four-category...

Persistent link: https://www.econbiz.de/10014150271